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Case study 03 Real estate SEO 2023

Sell Quick California

Cash home buyer ranking for competitive California real estate keywords and generating consistent seller leads.

40+ Page 1 keywords
25+ Monthly organic leads
60% Lower cost per lead
Client

Sell Quick California

Industry

Real estate

Location

California, USA

Services

Keyword strategy, Local SEO

The challenge

Cash-offer real estate is one of the most contested niches in search, dominated by national iBuyers with enormous budgets. The client needed seller leads in specific Californian metros without matching those budgets.

What we did

Rather than fight for head terms, we mapped city-level and situation-level intent — probate sales, inherited homes, divorce, tired landlords — and built a page for each, backed by genuinely local content and trust signals. Internal linking funnelled authority from the blog into the money pages, and schema markup made every listing eligible for rich results.

The outcome

The site now ranks on page one for over 40 commercial keywords, producing 25+ qualified seller leads a month. Cost per lead is 60% lower than the client’s paid campaigns, and organic is now their primary acquisition channel.

Keyword strategyLocal SEOContentConversion

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