Mantra
Reduced ad spend by 352% while maintaining lead volume by replacing paid dependency with white hat SEO.
Client
Mantra
Industry
E-commerce / retail
Location
United Kingdom
Services
Technical SEO, Category optimisation
The challenge
A retail brand paying for nearly every visit. Paid search was profitable but fragile — margins shrank every time auction costs rose, and there was no organic foundation underneath to catch the traffic.
What we did
We rebuilt category architecture around how people actually search, fixed faceted-navigation indexation that was creating thousands of duplicate URLs, rewrote product and category copy with real buying language, and added structured data for price, availability and reviews. Outreach focused on niche retail publications and buying guides.
The outcome
Organic revenue grew 180% over six months, allowing the client to cut paid spend by 352% while holding lead volume steady. The brand now enters each quarter with a demand base it does not have to rent from Google Ads.
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