Better Quality Logistics
Logistics company growing organic traffic 758% in six months through technical work, content and link building.
Client
Better Quality Logistics
Industry
Logistics & transportation
Location
United States
Services
Technical SEO, Content strategy
The challenge
A freight brokerage competing against national carriers with ten times the domain authority. The site had 40 service pages sharing near-identical copy, no internal linking logic, and a blog that had not been touched in two years.
What we did
A full technical clean-up removed 60 thin pages, consolidated overlapping service URLs with 301s, and rebuilt the architecture into lane-based hubs — by freight type, by origin and destination. Then we published a steady cadence of genuinely useful content (customs checklists, lane rate explainers) and ran editorial outreach to trade publications and logistics associations.
The outcome
Organic sessions grew 758% in six months and the site started ranking in the top three for commercial lane terms. Search became the company’s largest lead source, up 340%, and cost per acquisition dropped well below their paid channels.
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